All art, articles and other material are due on the 15th of the month preceeding the publication date (example: ad copy for December is due November 15th). Materials arriving late are subject to a $5 per day fee, NO ACCEPTIONS.
MECHANICAL INFORMATION
The magazine measures 8x10 inches, and is full color. Desktop Journal DOES NOT accept film or other camera ready art, ALL advertisments must be furnashed electronically. If you agency will be supplying ad copy, please refer to our mechanical specifications for further information.
AD SIZE |
DIMENSIONS |
FULL PAGE |
8.25" W X 10.25 " H |
1/2 PAGE VERTICAL |
4.75" W X 12" H |
1/2 PAGE HORIZONTAL |
10" W X 5.833" H |
1/4 PAGE |
4.75" W X 5.833" H |
1/8 PAGE HORIZONTAL |
4.75" W X 2.78" H |
- Images in TIFF, PDF, EPS, or JPEG formats are accepted.
- Images must be saved at a resolution of at least 170 dpi.
- Color images in CMYK format. Black & White images in greyscale format.
- Ads created in Illustrator and Photoshop are also accepted.
- Include every font file used in the ad document if using Illustrator or Photoshop.
Printing Process: Web Offset
Publication Trim and Bleed Specifications: Keep all live area a minimum of 1/4” in from trim. Bleed should extend 1/8” out from trim.
Line Screen: 133-line. Dot size 5% - 95%
Density: Overall printing density of all colors cannot exceed 265%
Camera Ready: We only accept ads digitally. No Film, CT/LW’s. No Acceptions.
Software Support: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe PageMaker, Quark Xpress
Accepted Media Types: Floppy Disk, CD, DVD, Zip Disk (100mb & 250mb), Jaz Disk (1 or 2gb), Syquest 1.5gb, Bernoulli 230
Fonts: All printer and screen fonts must be provided. Please provide both fonts for page layout and graphic files unless you’ve saved any type in an image as outlines.
Graphics and Photos: High-resolution scans must be provided. Save graphics files as EPS or their native file format (if it is one of the supported software packages), and Color photos in CMYK TIF/TIFF format. All images provided on disks must be in CMYK format and color corrected. We are not responsible for color on RGB files that must be converted to CMYK.
Return of Artwork: Floppy disks and CDs are not returned unless specifically requested. All other disks or artwork (photos, transparencies, slides line art, etc.) must be labeled with return address and contact information to ensure delivery.
Ad Archiving and Retrieval: We archive all digital ads for a period of 12 months. For ads supplied to Laser Publications — Advertisers may request a copy be copied to CD for $10. For ads created by Laser Publications Staff — Advertisers may request that an ad be copied to disk for a usage fee; Please contact your sales person for details.
Color proofs we accept: Only SWOP (Specifications for Web Offset Publications) certified proofs can be used as a color proof for press.
In-House Ad Production: All productions services are available in our office. All artwork must be provided as original photographs (prints or transparencies) or illustrations. Estimates furnished upon request. Changes in new and existing ads will be subject to production charges and will be billed back to the client/advertiser. Production charges are in addition to ad rate. Any advertisement that has to be altered to meet specifications of publication will incur production charges the will be billed back to the client/advertiser.
Digital-Ready/Agency Discount: Agencies’ providing ads that are 100% digital-ready (electronic ads provided in accordance with mechanical requirements) will receive a 15% discount off the gross space rate. No discount will be given if 100% compliance is not met. Ads produced in-house are not eligible for this discount.
PMS: Customers may request a PMS ink, metallic, varnish or fifth color at additional charge. Submit a sample for a quote.
Late Charge: There will be a fee of $5.00 daily for ads and/or ad materials received after the production deadline.
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